Ecommerce SEO Services for Google and AI Search
An online store gets traffic not from one page but from hundreds of categories, filters and product pages. We set up your catalog so that Google finds new products quickly, the right pages get indexed, and shoppers see your store both in regular search results and in AI answers.
Why an online store gets fewer orders from search than it could
It is usually not one mistake but several problems that have piled up: catalog structure, technical condition, and competitors who invest in organic search systematically. These are the situations stores come to us with most often.
Ads get more expensive faster than sales grow
The paid search budget grows every year, while the number of orders from it stays flat. Meanwhile, organic traffic remains an untapped reserve.
New products take a long time to show up in search
Your range changes every week, but new items reach Google late. Often the reason is that the crawler spends its time on thousands of filter pages and never gets to the new product pages.
Traffic dropped after a migration or redesign
You changed the CMS, the catalog structure or the design, and a few weeks later organic traffic fell. Redirects were only partly set up, and some pages dropped out of the index.
Ranking reports don't explain sales
The report has position charts but no link to traffic and orders. It is unclear what works and what doesn't.
A smaller competitor ranks higher
For the key queries in your category, a store with a narrower range ranks above you. It simply set up its catalog and pages for search better.
Sales depend on a marketplace
Most orders come through Rozetka or Prom while your own site is not growing. The business depends on the rules and fees of a platform it doesn't control.
How shoppers search for a product and where you lose them
Shoppers rarely search for a specific model right away. They go through several stages and phrase their query differently at each one. Most stores work only on the last stage, where competition is highest. We cover the whole journey.
- 01
Need
“how to clean suede shoes”, “what to give for a housewarming”
- 02
Category
“noise-cancelling wireless headphones”
- 03
Comparison
“Sony vs JBL headphones”, “which humidifier to choose for an apartment”
- 04
Product and purchase
model, SKU, availability, delivery to your city
Categories, filters and advice articles work for the first two stages, reviews and comparison tables for comparison, and product pages with price, availability and delivery terms for the purchase.
What is specific about SEO for an online store
Filters and faceted navigation
Filter combinations (color, size, brand, price) create thousands of technical URLs. We split them into three groups: those with search demand become separate landing pages with their own meta tags; junk combinations are blocked from indexing; the rest are consolidated with canonical. We decide by search frequency and commercial value, not by a template.
Product pages that disappear and come back
A product sells out, is discontinued, or a new model appears. A typical mistake is returning a 404 for a page that has built up authority. We set up the logic: what to show when an item is temporarily out of stock, where to redirect when it is gone for good, and how the alternatives block works.
Indexing a large catalog
On a large site Google physically cannot crawl every page. We analyze server logs to see what the crawler actually visits, then redirect crawling to commercial pages through robots.txt, sitemap, internal linking and pagination handling.
Category and product page speed
A category with dozens of products, filters and galleries is heavier than most pages, and most traffic is mobile. We prepare a prioritized technical brief for your developer: what gives the biggest speed gain with the least rework.
Seasonality
Black Friday, New Year, the gardening season, back to school. For a category to collect traffic in December, it has to be prepared in autumn. We build a seasonal demand calendar and plan the work ahead of time.
Cities, delivery and availability
A store that delivers across Ukraine and a chain with outlets in several cities compete in different search results. We design city and pickup point pages, set up Google Business Profile, and cover queries about delivery, pickup and availability.
Feeds and marketplaces
Your products go to Google Merchant Center, Rozetka, Prom and Hotline. Price and stock mismatches between your site and these platforms hurt the trust of both shoppers and search engines, so we set up correct feeds and data synchronization.
Migration without losing traffic
Changing the CMS, structure or design is the riskiest moment for organic traffic. We prepare a redirect map, check the new site before launch and monitor indexing afterwards.
What affects an online store's rankings in Google
Google evaluates a store not only by its text and links. For a commercial site, what matters is how easy it is to buy there. Some factors belong to SEO, others depend on your team, and we draw that line honestly at the start.
Signs of a complete store
- the price is on every product page and it is up to date
- product availability is kept current
- delivery, payment, return and warranty terms are clear and reachable from any page
- contacts, company details, outlet addresses
- cart and checkout without mandatory registration
- product reviews and ratings
- completeness of the range in a category compared with competitors
Shopper behavior
Google can see whether a person returns to the search results right after clicking through. This depends on speed, how filters work, photo quality, completeness of specifications and how easy checkout is on mobile. That is why our recommendations cover not only SEO but also the catalog interface.
What depends on the business
If a competitor's category has 400 items and yours has 30, text can't make up for it. Range, prices and delivery terms are business decisions, and we say plainly where they limit growth.
What online store promotion includes
- 01
Keyword research for the catalog structure
We collect queries by category, subcategory, brand, product and commercial modifiers (buy, price, delivery). We cluster them to match the store structure.
Result: a keyword set and a cluster map.
- 02
Competitor analysis
We identify real competitors by search visibility, not by revenue. We review their catalog structure, content and links.
Result: growth opportunities your store is missing.
- 03
Technical audit
Duplicates, filters, pagination, redirects, response codes, robots.txt, sitemap, rendering, speed, mobile version, cart and form behavior.
Result: a prioritized list of issues and a technical brief for the developer.
- 04
Page structure and templates
We define page types (category, subcategory, filter, product, brand, city) and what each one must contain. Title, description and H1 templates for page groups, Product and Offer structured data.
Result: requirements for each page type.
- 05
Content and links
Category copy matched to buyer intent, unique descriptions for key products, comparison articles for the blog, publications on topical sites and mentions of the store on review resources.
Result: a monthly content and link plan.
- 06
Analytics in orders
We set up ecommerce tracking in GA4 and report not just positions but orders and organic revenue by category.
Result: a monthly report the owner can understand.
How a store gets into ChatGPT and Google AI answers
Choosing a product increasingly starts with a question to AI: “which humidifier to choose for an apartment”, “what is the difference between these models”. ChatGPT, Perplexity and Google AI Overviews answer with a list of specific products and stores, and the shopper may not even go to regular search results. For your catalog to appear in such answers, you need structured specifications, complete product markup, current prices and availability, correct feeds, and comparison content the model can take a ready answer from.
SEO for your platform
Most technical problems in a store depend on the CMS: how filters, URLs, language versions and markup work. For the most common platforms we have separate pages with typical problems and solutions.
- OpenCartURLs, catalog duplicates, multilingual setup, feeds
- WordPress and WooCommercefilters, SEO plugins, speed
- MODX and miniShop2URLs, duplicates, mSearch2 filters
We work with other platforms too — we assess the limitations of a specific CMS during the audit.
Which stores this service is for
Stores with a large catalog
Thousands of products, filters and regular range updates, where SEO won't work without dealing with indexing.
Chains with offline outlets
Stores in several cities that need city pages, Google Business Profile and availability queries.
Brands and manufacturers
Companies that sell directly and want to depend less on dealers and marketplaces.
Marketplace sellers
Those who sell through Rozetka or Prom and build their own site as an independent channel.
B2B and wholesale
Catalogs for business customers with wholesale terms — more on the page SEO for wholesale sites.
Niche stores
A narrow category or a single product type where expert content and comparisons matter.
When to expect results from ecommerce SEO
The first changes are usually visible after 1–3 months: technical errors fixed, new pages in the index, rankings growing for narrow queries. Noticeable traffic growth across categories comes in 4–6 months. For large catalogs, new domains and highly competitive categories, it takes longer. We give an exact forecast after the audit.
How much online store promotion costs
The cost depends on catalog size, the number of languages and cities, the technical condition of the site and competition in your category. Links, copy beyond the agreed volume and developer hours are paid separately from our work. We name the exact amount after a free audit.
Frequently asked questions about ecommerce SEO
How long does SEO for an online store take?
The first changes come 1–3 months after technical fixes, and noticeable traffic growth across categories in 4–6 months. For large catalogs and competitive categories it takes longer: there is more work, but the effect also scales across all categories.
What should be done with catalog filters?
Split them into three groups. Combinations with demand are opened as separate landing pages with their own meta tags, junk ones are blocked from indexing, and the rest are consolidated with canonical. This gives the store new entry points and avoids wasting crawl budget on duplicates.
What should be done with out-of-stock product pages?
If the product will return, the page stays available with an availability label and an alternatives block. If it is discontinued for good, set a 301 redirect to the closest model or category. Returning a 404 for a page with traffic and links wastes the authority it has built up.
Can ChatGPT recommend products from my store?
Yes. ChatGPT, Perplexity and Google AI Overviews answer “what to buy” questions with lists of products and stores. Your chances come from structured specifications, Product markup, current prices and availability, correct feeds and comparison content.
Does an online store need a blog?
Yes, if your niche has queries at the selection stage: “how to choose”, “which is better”. Articles bring shoppers in before they start comparing prices, provide internal links to categories, and are often cited by AI.
Do you report on rankings or on sales?
Rankings and traffic are working metrics. The main report is built around orders and organic revenue: at the start we set up ecommerce tracking in GA4 and show the result by category.
Do you guarantee a top spot in Google?
No. Rankings depend on algorithms and competitors. The contract fixes the scope of work, and the monthly report shows the trend in traffic, orders and organic revenue.
Other services
- Website SEOClassic turnkey SEO: technical audit, keyword research, on-page optimization, link building and monthly reporting.
- GEO servicesSo that ChatGPT, Gemini and Perplexity mention and cite your brand.
- SEO for agro storesSeasonal keywords, seed and crop protection categories, a B2B block for farmers and agribusinesses.
- SEO for wholesale sitesB2B keywords, partnership terms pages and a catalog with wholesale filters for importers and distributors.
Get an online store audit
Leave your store's address and we will check catalog indexing, filters, product pages, feeds and visibility in Google and AI search. In return you get a prioritized list of issues.
Get an auditOr write to us: hello@luchanlabs.com